Jul 2020
Pentagram
CGI Brand Identity
Brief
Develop a modern interpretation of MTV Entertainment's Moonperson logo mark by designing a series of exploratory 3D concepts that redefine the character's pose, silhouette, and rendering style. Create an iconic astronaut figure that conveys the precise moment before touchdown, embodying strength, optimism, and exploration while remaining highly legible at small scales. The selected concept would be refined into a production-ready rigged character for future brand animation.
Role
3D Character & Logo Designer
Deliverables
Exploratory 3D concept sketches, black-and-white silhouette studies, production-ready rigged character, sample renders
Tools
Blender, character modeling, rigging, digital sculpting, rendering
Test renders using BlenderTest renders using BlenderFlattened logo mockups